How to Fortify Your SEO and Marketing Strategy

Enhance Your Marketing Strategy   SEO is a fundamental building block for a marketing strategy in 2017. But, do you have a firm understanding of how Google’s Hummingbird algorithm functions? Me neither. Fortunately, a lot of nice people have conducted tests, and while we may not know how exactly the hummingbird decides which content to hover over,
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Economies of Scale – Your Key to Evaluating Consultants

How can you evaluate consultants of any kind and know if they are a fit? Even as consultants, we are often so focused on doing a good job for our clients that we miss the bigger picture. Like any business, we believe in what we do. We do a great job aligning with our customers
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7 Reasons You Didn’t Close That Sale

Why didn’t you close that sale? As a sales professional, have you ever actually analyzed why you have been unsuccessful in certain sales? According to a study by Steve Martin, only 12% of salespeople are considered excellent, 23% good, 38% average, and 27% poor. What differentiates salespeople enough for them to be placed in those
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How to Get More Sales Meetings

Very few things are as effective as getting in front of your prospect so that you can pitch face-to-face. The system of sales meetings is simple. The more meetings you schedule, the more money you make. Unfortunately, scheduling more than a few meetings a month can be a difficult and time consuming process. How many
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Create Your Marketing Strategy with the Future in Mind

“The future of marketing is all about delivering relevant, useful, and assistive experiences.” Technology is moving fast, and, for marketers, this is exciting. As technologies progress, so do methods of reaching new people. Google recently published an article outlining their vision of the future of marketing and what methods you should incorporate into your marketing
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How You Can Take Your HVAC Business to the Next Level

Accelerate Growth for Your HVAC Business HVAC is an industry that is constantly changing. One way to stay ahead of the curve is to enact a strong digital strategy. From eight SEER units to eighteen SEER units in just a couple of years, one thing’s for sure, this industry moves fast. However, by planning and
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Why You Should Start Selling with Belief

How to Close More Sales by Engaging Your Prospect and Communicating Your Vision How often are you closing significant sales? When you close a big deal, does it feel expected, like part of the process? Or does it feel more like you got lucky? If you are having trouble closing consistently, it may come down
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Why Sales Reps Should Stop Asking Leading Questions

Great Companies Sell Solutions by Focusing on Value. Have you ever taken a sales call and automatically known that the sales rep was reading from a script? This is far too common. Sales reps have been taught to start off a conversation by asking a series of obvious leading questions so that they can properly
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A Proper Response to “Your Product is too Expensive”

“Why should I buy this from you when I can get it cheaper from someone else?” Have you ever been asked this question? I have. Although this question tends to feel like a curve ball, it is a very reasonable question, and it would be even more reasonable to prepare a response. The key is
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How to Sell Anything to Anyone

How to Sell Anything to Anyone Whether you are a full-time sales pro or just thinking about getting into the industry, you are in the right place. If you are interested in boosting sales, or beginning a career in sales, continue reading, because this was meant to be. We all know Robert Herjavec from the
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