“The future of marketing is all about delivering relevant, useful, and assistive experiences.”
Technology is moving fast, and, for marketers, this is exciting. As technologies progress, so do methods of reaching new people. Google recently published an article outlining their vision of the future of marketing and what methods you should incorporate into your marketing strategy to keep up.
According to Google, mobile has conditioned users to turn to their devices in four different micro-moments: I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy. These categorize the four types of assistance people seek from their mobile devices and these are going to evolve as well. As these micro-moments continue to evolve, opportunity only continues to grow. Especially when it comes to methods of reach. Think about how many ways you could reach a consumer via their cell phone in 1995. Now consider all of the possibilities with today’s mobile technology. Pretty crazy, huh?
As our use and consumption methods evolve, we will become more attached to our mobile devices, because they are becoming more useful and further intwined in our everyday lives. It is critical to stay on top of trends so that you can stay ahead of the curve with your marketing strategy. However, as these devices become more useful, they are also becoming more efficient, and it is crucial that your mobile site performs well. According to google, even if your site is beautiful, if it loads slow, users will abandon it.
The internet has given people the ability to only consume very specific content that is relevant to them. They expect the same from their advertising. Fortunately, Google’s powerful analytical tools make tracking, and understanding your audience simple, so that you can reach them when and how you want to. The combination of all of these things is shaping marketing strategies of the future, and you have the opportunity to stay ahead.
Read the full article from Google here
At Google Marketing Next, our recent ads and commerce event, industry leaders discussed the latest forces and trends shaping the future of marketing.