Enhance Your Marketing Strategy SEO is a fundamental building block for a marketing strategy in 2017. But, do you have a firm understanding of how Google’s Hummingbird algorithm functions? Me neither. Fortunately, a lot of nice people have conducted tests, and while we may not know how exactly the hummingbird decides which content to hover over,
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How can you evaluate consultants of any kind and know if they are a fit? Even as consultants, we are often so focused on doing a good job for our clients that we miss the bigger picture. Like any business, we believe in what we do. We do a great job aligning with our customers
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What is sustainable growth? And more importantly, what are the best ways of achieving it? How many times a day do you hear the word growth? Probably a few. But, how often do you hear about sustainable growth? My guess it not very often. Choosing the right strategy to achieve organic growth can be difficult.
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“Why should I buy this from you when I can get it cheaper from someone else?” Have you ever been asked this question? I have. Although this question tends to feel like a curve ball, it is a very reasonable question, and it would be even more reasonable to prepare a response. The key is
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How Often are you Closing Monstrous Sales? It’s Your Presentation. How often do you get the feeling that you’ve absolutely crushed a sale? Ideally, we’d feel that way every day but sales can be unpredictable. Have you ever considered creating a sales presentation strategy to be more consistent? By creating and enacting a strategy, you
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Provide your employees with opportunities to learn and grow, while giving them a sense of purpose and a view of their potential, and watch them move mountains. A few years ago, the Harvard Business Review released an article explaining how company culture shapes employee motivation, but the information is becoming even more relevant. The HBR
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