How can you evaluate consultants of any kind and know if they are a fit? Even as consultants, we are often so focused on doing a good job for our clients that we miss the bigger picture. Like any business, we believe in what we do. We do a great job aligning with our customers
-> Continue reading Economies of Scale – Your Key to Evaluating Consultants
“The future of marketing is all about delivering relevant, useful, and assistive experiences.” Technology is moving fast, and, for marketers, this is exciting. As technologies progress, so do methods of reaching new people. Google recently published an article outlining their vision of the future of marketing and what methods you should incorporate into your marketing
-> Continue reading Create Your Marketing Strategy with the Future in Mind
How to Close More Sales by Engaging Your Prospect and Communicating Your Vision How often are you closing significant sales? When you close a big deal, does it feel expected, like part of the process? Or does it feel more like you got lucky? If you are having trouble closing consistently, it may come down
-> Continue reading Why You Should Start Selling with Belief
“Why should I buy this from you when I can get it cheaper from someone else?” Have you ever been asked this question? I have. Although this question tends to feel like a curve ball, it is a very reasonable question, and it would be even more reasonable to prepare a response. The key is
-> Continue reading A Proper Response to “Your Product is too Expensive”